SHKP Executive Director Mr Christopher Kwok announced that SHKP Malls “Integrated Loyalty Programme” is officially named as “The Point by SHKP”. The Group spent 1.5 year in developing “The Point by SHKP”, a programme connected with SHKP Malls App, in which the present individual membership programmes of 14 SHKP Malls will be merged into an integrated one. Members can accumulate bonus points across 14 malls and redeem delightful rewards on a single platform.