iKala C4M (Cloud for Marketing) strategic blueprint. Four core strategies -- performance ads, omni-channel customer journey optimization, scenario-oriented recommendation, AI powered persona for contextual marketing -- are integrated on the iKala Big Data Lake solution.
Caption iKala C4M (Cloud for Marketing) strategic blueprint. Four core strategies -- performance ads, omni-channel customer journey optimization, scenario-oriented recommendation, AI powered persona for contextual marketing -- are integrated on the iKala Big Data Lake solution.
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