To promote awareness and increase consumption of Hanwoo (Korean Beef) in Hong Kong, the two parties are conducting a large publicity campaign at the HKTDC Food Expo 2017, being held at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong from Aug 17-19. Their joint booth features a variety of promotional activities, like providing information on the high quality of Hanwoo for not only local buyers but also consumers, display of Hanwoo dishes, tasting and prize events.